Mirror Mirror is a handmade jewelry brand creating small-batch pieces that are personal, powerful, and full of character. When the founder was ready to bring her business off Etsy and onto a space of her own, we built her a brand-new Shopify site from the ground up—complete with a fresh color palette, updated branding, and a digital experience that matched the heart of her work.

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From homepage to PDP and PLP layouts, we designed every touchpoint to reflect the brand’s story and style. We added custom pages for her pop-up schedule and in-person events, integrated a scheduler, and migrated all her Etsy reviews to maintain social proof during the transition. With a fully optimized and mobile-friendly site, Mirror Mirror now has a polished digital home as intentional as the jewelry itself.