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Get to Know the Person Behind Phases
Hi, I’m Devan—founder of Phases Studio, web designer, and digital marketing strategist based in Long Beach Island, NJ. I work with passionate founders and growing brands to build intentional, high-impact digital experiences.
If you’re curious about the journey that brought me here, to help brands like yours thrive online, keep reading. If you want to skip to how I can support your business—
Built From Curiosity, Grounded in Community
My Path To Phases
I’ve always been drawn to people who build things from the ground up—brands with a point of view, shops with heart, ideas that come to life through a whole lot of effort and a little bit of magic. Growing up surrounded by small businesses taught me early on how powerful a strong brand and a clear mission can be.
I didn’t know it then, but I was planting the seeds for what would one day become Phases.
Back then, I thought I’d open a boutique of my own. So I went to FIT to study fashion design. But as I grew, so did my vision. I realized my love wasn’t just for designing products—it was for designing platforms where brands can show up, grow, and thrive.
After transitioning into the tech world, I found my footing in computer science and digital marketing. I spent over three years leading e-commerce and digital strategy at a secondhand wholesale brand, working across Shopify builds, analytics, app integrations, and ad campaigns.
Eventually, I saw a new path—one that let me bring together creativity and strategy, heart and data. That’s how Phases was born: a digital studio built to support founders and creatives in making their vision feel real, online and off.
Today, I work with brands of all sizes, across industries and geographies. Whether you're just starting or scaling fast, we’ll meet you where you are—and help you take the next step with confidence.
People often see the word 'phase' as something temporary or something to get through. But around here, we see phases differently.
phases are growth.
They’re learning curves, creative bursts, pivots, and plateaus.
They’re part of life—and running a business is a big part of that life.
So let’s make every phase a good one. Together.
— Devan Kraft, Founder of Phases Studio
How We Can Help
You’ve got the vision—we help make it real.
At Phases Studio, we partner with founders, creatives, and small teams to build digital brands with soul and strategy. Whether you're just starting out or refining what’s already in motion, we bring clarity, structure, and momentum to the process.
Think of us as your behind-the-scenes co-pilot—crafting websites that feel like home, marketing that actually connects, and systems that make your business run smoother (and smarter). We combine creativity with data, design with direction, and always prioritize what makes your brand stand out.
No fluff. No confusing tech speak. Just thoughtful collaboration, strong foundations, and results you can feel.
Our Values
People first.
Every brand is different. We listen, then build.
Pretty with Purpose.
Good design should work—not just look good.
Intentional growth.
We scale what feels right, not just what looks big.
Connections + Perfection
This is a collaboration, not a transaction.